Wednesday, February 22, 2012

Hitting the Accelerator: China's Automakers Race to Latin America

Chinese auto manufacturers, which sold about 18 million cars on their home turf in 2011, are increasingly looking to other emerging markets as stepping-stones in their long-term quest for global trade prominence. There are a variety of reasons why Latin America is increasingly a focus of that strategy, including rising per-capita wealth and market conditions that are similar to China’s. And for a growing number of consumers from Bogota to Brasilia who are willing to take a chance on China's relatively unknown brands, the price is right.
Publish Date: Jan 25, 2012 [access it here]

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