By Nicole, @ ASQ Influential Voices
In his March 2012 question to the ASQ Influential Voices, CEO Paul Borawski presents a question
that he deals with regularly – and that industry has been challenged with for several decades:
“How do I convince senior executives (often CEOs) and public officials that quality is important and an essential strategy for–pick your ending–performance excellence, competitiveness, growth, sustainability, survival, efficiency, effectiveness?”
In other words, how can you “sell” the value of quality to an organization and its top executives?
My response: You can’t. Quality is a core value that must be appreciated for it to be cultivated.
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