Wednesday, March 23, 2011

Japan Earthquake: Wharton's Howard Kunreuther and Erwann Michel-Kerjan on Crisis Planning





It may be years before the costs -- human and economic -- of the devastating earthquake and tsunami on March 11 in Japan are fully known, but they will be enormous. With thousands confirmed dead throughout the northeastern part of the country and officials scrambling to contain a nuclear disaster, there are now more questions than answers. Three days after the major earthquake hit, Knowledge@Wharton asked Howard Kunreuther, professor of decision sciences and business and public policy, and Erwann Michel-Kerjan, managing director of Wharton's Risk Management and Decision Processes Center, to size up the lessons risk managers and other corporate executives need to take away from the earthquake and its aftermath.

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