by Geoff Riley
A narrow view about how to create profit has created a disconnect between businesses and society and this needs to change according to Harvard Business School Professor Michael Porter. In a revealing interview with Peter Day as part of the In Business series on Radio 4 last month. It is a superb programme and one that might be useful for teachers and students looking at the limitations of corporate social responsibility as an approach to the conduct of business activity.
“A growing number of companies known for their hard-nosed approach to business—such as GE, Google, IBM, Intel, Johnson & Johnson, Nestlé, Unilever, and Wal-Mart—have already embarked on important efforts to create shared value by reconceiving the intersection between society and corporate performance.”
Creating shared value
Shared value is creating economic value by creating social value
Read it> http://tutor2u.net/blog
“A growing number of companies known for their hard-nosed approach to business—such as GE, Google, IBM, Intel, Johnson & Johnson, Nestlé, Unilever, and Wal-Mart—have already embarked on important efforts to create shared value by reconceiving the intersection between society and corporate performance.”
Creating shared value
Shared value is creating economic value by creating social value
Read it> http://tutor2u.net/blog
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