3rd September 2010
The lead time from drawing board to finished product is getting ever shorter. And the consumer’s role in the product development process is becoming increasingly clear. Even large industrial corporations are pursuing a fast pace and are quick off the mark to bring customers into the loop in product development. When Swedish truck manufacturer Volvo Trucks decided to develop its new construction truck – the Volvo FMX – customer participation played a central role in the process.click to read more>>
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