Did you ever have a situation where you were just “wowed”? I mean simply blown away by impeccable and far-reaching customer service. With so many vendors and increased competition customer service is required for every company.
Customer service is important because:
- It aids marketing – the more customers get to know you company and its products the more influence there is on referrals and promotions.
- Service costs less – The value of customer to customer influences provoke others to notice your firm decreasing your cost of labor and advertising. One customer service message can save millions in attempting to acquire a new customer.
- Service aids morale and productivity – Simply put a happy workforce makes for better servers of customers.
Now there are other reasons to aid customer service but the reality is that your business is in business for the acquisition and retention of clients. Pragmatically, nothing happens in your organization without a customer therefore they are the purpose of business not an interruption of it.
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