The Price of a Cure? How Big Pharma Can Help Poverty-stricken Populations

How much is a cure for an illness that afflicts the poor really worth? Under a new plan to address the disconnect in pharmaceutical innovation that leaves millions in the developing world suffering from neglected diseases, the true value of a cure would be used to encourage drug makers to come up with medicines that would help poverty-stricken populations around the world.
In a presentation to Wharton's legal studies and business ethics research program and the University of Pennsylvania's department of philosophy, Thomas Pogge, a Yale University professor of philosophy and international affairs, outlined this market-based proposal. The plan creates a structure of incentive payments to drug companies based on the impact a medicine actually has on global health outcomes.
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