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Sunday, March 4, 2012

3 Levels of Strategy

by Greg
What makes a good strategy?  Ask a collection of management gurus and you’ll get a variety of answers.
Some say that you need a vision.  Others emphasize focus on your core competencies.  Still others would insist that you innovate your business model and on it goes.  There is also a divide on who should form strategy.  While some hold that it is a management function, others believe that it should emerge from the bottom-up.
The veritable Noah’s Ark of voices and theories can be downright stupefying.  I would submit that one reason for the confusion and cacophony is that, far from being monolithic, there are three levels of strategy and each requires a very different approach.

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