A CEO’s Impact? It’s Not Just about the Money

How do you measure a CEO’s impact? In November 2014, Harvard Business Review (HBR) ranked CEOs according to “increases their companies have seen in total shareholder return and market capitalization.” Jeff Bezos of Amazon.com earned the top ranking. But as Charles Fombrun points out in an HBR blog, “Companies now need to understand what value they are creating, not only for their investors, but also for their employees, customers, and society at large.” .....continuing