Reading with interest the updated study on the Future of Quality as published in a recentView From The Q post.
The challenge will be to demonstrate quality in a convincing way. It is no longer acceptable to communicate in vague terms. More objectivity and precision will be required for our businesses and organizations.
In our era of excessive marketing and publicity, it is increasingly difficult to convince the public at large, but particularly the regulatory bodies of the legitimacy of quality claims.
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