tRecently reading a McKinsey article on the evolution of social technology use by companies the article was based on surveys of 2700 global executives spanning the years 2005 to2015.
The results indicated that leading companies have passed through three distinct phases of social technology use:
Tryouts — Companies testing social media as a way to communicate information, such as marketing messages
Collaboration and knowledge work — Companies establishing internal knowledge sharing and collaboration platforms to connect employees and ideas
Strategic insights — Companies establishing internal and external networks for encouraging stakeholders broadly to contribute to idea development; on a strategic and operational level, the extreme use of this technology is crowdsourcin