Competitor analysis can be hard.
It’s particularly hard (and confusing and incredibly time-consuming) if you’re relatively new in business. Most of the data is ridiculously difficult to get. Even if you manage to dig something up, you always seem to be left with more questions than answers.
How did they manage to get $10M in funding?
Did that absurdly expensive ad campaign pay off?
Did their CEO leave because things aren’t going well at the company?
What does it all mean?
At least that’s what Masha felt when she was just getting started with competitive analysis. Whether you’re facing a similar struggle or just aren’t sure where to start, she hopes this article will help you navigate through every step of the process.
In this article, Masha will share the competitive analysis framework my team and I have developed (through weeks of research and dozens of iterations), and give you some tips on where to look for data that isn’t publicly available.
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