Are we there yet?

Posted by Ray Haight at 02:47 PM

I was reading an article just recently that both intrigued me and gave me hope; it was written by Adam Ledlow and was based on the rise of Social Media in the trucking industry and how Facebook, Twitter and personal Web Sites are gaining in popularity at light speed in the industry.

I was particularly interested when Adam quoted Trucker Sean Sutherland and I read these words “Sites like Twitter are bringing back some of the brotherhood that has disappeared. I’m following trucker friends all over the country; meeting up with them, and building friendships and a brotherhood with them I may not have had any other way. These sites are starting to give truckers a feeling of togetherness, and I am finding that we are starting to find a voice again. We can use these tools on the Web to further the industry and ourselves.

This article gave me hope and made me think back to an article I wrote some time ago about my youth and growing up a trucker’s son, I started it with. At the age of 10 I began spending parts of my summers driving cross-country with my father in his truck. At 18 I took the next logical step and began driving on my own. For the next 10 years I drove a truck and learned what I now call “the code of the road.”

(...) Using social media tools and other more traditional methods of communication, this group could mobilize support and assistance efforts to assist its own members when called upon by national emergencies or for the reviving of the Code of the Road. How about developing a seal of approval for trucking companies that demonstrates their support and respect for their drivers, identifying them as a good place to work as a starting point?

Read article clicking here