Corporate social responsibility used to be seen as a luxury. No longer. In today’s climate, looking beyond short-term profit is increasingly important – and ICT can help. Roger Trapp explains
Over the past decade or so, the concept known as corporate social responsibility (CSR) has developed from a fringe interest associated with companies with particular links to the environment into a mainstream business activity adopted by household names the world over. With much of that world now in recession, the coming years will demonstrate whether CSR really has been embraced by corporations or whether it is – as some say – simply a marketing wheeze designed to put a positive gloss on their operations.
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