BlackBerry maker Research in Motion and cell phone company Nokia are walking a tightrope by touting forthcoming "next big thing" products that may be as much as a year away, even as they try to convince consumers to buy their current generation of products.
In April, Research in Motion (RIM) launched a PlayBook tablet built on its new mobile operating system, QNX. Meanwhile, RIM co-CEO Jim Balsillie has been heard frequently touting QNX-based "superphones" coming in 2012. The problem for RIM is that its current BlackBerry devices run the older BlackBerry OS 7.0.
What does that mean for the company if customers delay planned BlackBerry purchases in favor of holding out for the next-generation QNX-based devices?
Continue reading...........
No comments:
Post a Comment