With the new Cloud Drive and Cloud Player, Amazon.com is taking media management virtual, allowing consumers to store their music and other content remotely on Amazon's servers ("in the cloud" as it is known) and deliver it on demand to computers, tablets and smartphones.
The move highlights what is expected to be a mounting battle to provide consumers with online storage and management options for their digital content collections, as industry analysts expect Apple and other companies to launch similar music-related "locker" services. In fact, on May 10, Google launched a cloud music service called Music Beta. Like Amazon's effort, Google is looking to manage music libraries and deliver them through the cloud. "There's no question that the proliferation of devices is making the ability to access your content from the cloud a big deal," Wharton management professor David Hsusays. "This will go beyond music."
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