by http://www.allroadsleadtochina.com/
While the typical conversation about “quality” in China will be one of manufacturing failures, I was asked by a good friend to comment about my thoughts on whether or not the “Chinese” market was ready as a consumer of quality.
A topic that I would say I brush past on a regular basis as in the last few years it is easy to see there is a market of Chinese consumers who are looking to enjoy a higher level of standard in products (middle market and luxury), but more widely there was a mass who were engaging in what I call fear based consumerism as a result of the countless consumer scandals in China.
And in answering her questions below, I really felt it was best to focus on the later group because (in my mind) these are the consumers that are going to be far more interesting, stable, and loyal in the future. And that for all the hub bub of China’s growth in luxury, it will ultimately be the middle market where firms focused on “quality” should be focusing their efforts.
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