When Scott Thompson was named Yahoo's new CEO effective January 9, he became the fourth leader in five years to be given the task of defining the ailing Internet giant.
Experts at Wharton say that Thompson, who was previously president of eBay's PayPal unit, might be Yahoo's last hope for becoming relevant again as a player in online display advertising, a market which the media company once dominated. Private equity firms and others -- such as Chinese e-commerce giant Alibaba.com -- had recently been showing an interest in buying Yahoo, which had been evaluating a number of strategic options. With Thompson's appointment, "we're likely looking at the last version of an independent Yahoo," says David Hsu, a management professor at Wharton.
Thompson's main challenge is the same as his predecessors': Focus and define Yahoo's business model.
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