"Wanted: smart, creative, dedicated individual to design efficient system that matches companies' job listings with people looking for work. Contact the HR industry."
It's a tough assignment. On the one hand are job seekers who submit hundreds of applications online with little effort, but also with little hope of receiving a response. On the other hand are companies, inundated with resumes, that resort to blunt-edged tracking systems to quickly weed out candidates, including potentially qualified ones who don't conform to established criteria.
It's not surprising, then, that the process can be frustrating for both sides. As Wharton management professor Peter Cappelli notes, "Applicant tracking software makes it almost impossible for [a job candidate] to stand out, at least at the initial screening step. It is a binary process" -- requiring yes/no answers -- "based on searching for key words associated with credentials and experience.
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