In Oliver Stone’s classic movie Wall Street, the financier Gordon Gecko schooled his protégé in the aphorisms of Sun Tzu, the ancient Chinese military philosopher.
The point was clear. Business is war, an ancient game with eternal truths and the essence of strategy is a methodical, time-tested approach. Superior planning, matched with flawless execution, is the key to domination of the competitive environment.
It sounds good, but we’ve long known that strategic planning has serious limitations
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