More and more companies I see these days are making strategic process changes to drive unprecedented business model innovation. Forbes has embraced online collaborative publishing as it adds a substantial online presence to its traditional print magazine. Healthcare organizations are implementing electronic health records systems so they can migrate from islands of medical services to sharing patient data across care providers. Consumer packaged goods manufacturers are monitoring social media to get real-time information on their customers' perceptions and share it with brand managers.
Business model innovation — often enabled by new technology platforms — isn't new. It was the driver of dramatic growth for, among other companies, Dell, FedEx, and Wal-Mart. In the late 1990s the dot-com boom made every organization look at the potential for online presence and examine its business model. But the pace has been heating up with emerging social (Facebook), mobile (smart phones and iPads), "cloud," and "big data" technologies that are creating new ways to compete, and, along with them, new ways of working.
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