Since Toyota’s founding we have adhered to the core principle of contributing to society through the practice of manufacturing high-quality products and services. Our business practices and activities based on this core principle created values, beliefs and business methods that over the years have become a source of competitive advantage.These are the managerial values and business methods that are known collectively as the Toyota Way.
—Fujio Cho, President Toyota
(from the Toyota Way document, 2001)
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