Become a More Effective Negotiator: Tips from an Expert

The average person needs about 800 hours of training to become an effective, natural negotiator. Negotiation techniques are an art and can be an efficient tool for achieving one’s goals. But which techniques work best, what role do gestures play, and when is it time to simply say “no?” Universia Knowledge@Wharton spoke with Javier Martinez Rodrigo, author of The Road of Negotiation, about negotiation strategies and some of the most common mistakes people make. His book is published by LearningMedia.

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