Creating Efficiency vs. Creating Value

by Greg

Do you want to get better at what you do best or do something else entirely?
It’s an important question and one that is not asked nearly enough. All too often the line between creating efficiency and creating value is blurred so much that we hardly even care to make the distinction.
There is, however, a difference and it’s an important one that requires some serious thinking about how you approach your business, especially as more of what we do becomes digitized.
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