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Sunday, November 27, 2011

Understanding Generation Y


by Mark McCrindle

Our research shows the biggest divide facing our society is not a gender divide, racial divide, income or technology divide but it is the generational divide.  For those of us involved in engaging young people it must be  remembered that the gap between us and them is constantly growing: school students are always aged  5-18 but we are getting older, so we must work harder to understand them and so remain relevant.

Let’s begin by defining these generations:...>>>


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