Battle of the bands
Nov 19th 2011 | SAN FRANCISCO
“BREAK Ya
Neck” is the title of one of the many ditties to have tripped off the
tongue of Busta Rhymes over the years. On November 16th the rapper and
a number of other well-known musicians were on hand to help mark the
launch of Google’s new online music service. Although the internet
giant is not planning to snap any necks, it would dearly like to break
the vice-like grip that Apple has on the $6.3 billion a year
digital-music business thanks to the success of its iTunes online store
and devices such as the iPod. But doing so will not be easy.
Google’s decision to launch its own music store is the latest salvo
in a wider conflict being waged by the titans of the tech world. Like
spiders spinning vast webs, Apple, Amazon and Google are doing their
best to create huge “ecosystems” of tightly linked electronic devices
and online services that snare consumers and discourage them from
switching to rivals’ offerings.
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