This is a rational model that is well respected in business management circles. An important aspect of Kepner Tregoe decision making is the assessment and prioritizing of risk.
So the idea is not to find a perfect solution but rather the best possible choice, based on actually achieving the outcome with minimal negative consequences. It is marketed as a way to make unbiased decisions in that it is said to limit conscious and unconscious biases that draw attention away from the outcome.
There are four basic steps when using the Kepner Tregoe decision matrix:
- Situation appraisal - is used to clarify the situation, outline concerns and choose a direction
- Problem analysis - here the problem is defined and it's root cause determined
- Decision analysis - alternatives are identified and a risk analysis done for each
- Potential problem analysis - the best of the alternatives is further scrutinized against potential problems and negative consequences and actions are proposed to minimize the risk.