To Build Back Better, CEOs Must Put People First

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Written by Nell Derick Debevoise - Senior Contributor
Leadership Strategy - I guide leaders on their unique journey of purposeful growth, so together we can build healthy, fair, and successful companies and communities.

To understand how a business will perform in the next decade, consider how a business is treating its people, starting with employees. The companies that are investing in people’s well-being first, and then their higher-level needs for connection and growth, will weather this storm better. The only certainty for some time to come is uncertainty and change, which can only be successfully navigated by healthy, focused, and creative workers.

Smart CEOs recognize this and are doubling down on their investments in people. In two short months of quarantine, this strategy is already paying off. The 17 companies that JUST Capital recognizes as ‘outstanding’ for workers, including Lowe’s and Verizon, provide 14 days of unconditional sick leave, free personal protective equipment, and wages and/or bonuses as financial support. Those companies outperformed the market by about 12%, while companies that under-supported their employees underperformed by 4%.

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