Dreamstime |
Artem Kroupenev
Most of us hope that the COVID-19 pandemic will end within months, and things will go back to normal. In fact, many aspects of our society may never return to normal.
In an effort to control the spread of the coronavirus, governments have taken extreme measures reserved for global wartime situations and the use of military-grade surveillance technology to enforce social distancing. With millions of people in complete or partial lockdown, the pandemic has forced societies to quickly and dramatically change how we work, communicate, socialize and consume products and services.
History teaches us that short-term measures taken in response to global crises lead to changes that last for decades. What most of us consider normal has already fundamentally shifted. Manufacturers who understand and act on this new normal will have ample opportunities for growth.
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