To tour an assembly plant in Canada, Sergio Marchionne, the chief executive of Chrysler, wore a black sweater and a checked oxford shirt.
At the North American International Auto Show in Detroit, Marchionne wore a black sweater and a checked oxford shirt. And at a Saturday night gala honoring Lee Iacocca in Los Angeles, he wore a black sweater and a checked oxford shirt.

"The message he wanted to pass is not wearing a tie, not wearing a suit, means we are more flexible and what really matters is not the uniform but something else," said Cristiano Carlutti, the former head of used cars at Fiat, which Marchionne also heads.  

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