People HATE change.
They loathe and despise it. They see it, abhor it and team up to fight it. Mind you, not all people, all the time. But certainly most people, much of the time.
People rebuke change. People will mock change. People will link up and gang up to stop change. The Gap found this out last year, through their new logo roll-out. It lasted a week, before it was rolled up and thrown out.
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