Thursday, May 5, 2011

From the Periphery to Prosperity: The Brazil 2014 FIFA World Cup and the City of Salvador

Expected economic impact: R$183.2 billion (US$107 billion). Estimated new jobs: 710,000. Projected impact on tourism: R$9.4 billion (US$5.5 billion). As Brazil prepares to host the 2014 World Cup, the front pages of newspapers across the country offer stunning predictions that this World Cup will provide an incredible boost to the Brazilian economy. But will it? As seen with previous mega events, the huge investments required to host the event successfully do not always bring the expected economic returns or immediate increases in tourism.
Publish Date: Apr 05, 2011

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