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Tuesday, November 29, 2011

For Coca-Cola, Business is still simple – deliver good quality product.

Wednesday 23 November 2011
by Anshuman Tiwari Bangalore, India
Blog: Quality - The Unfair Advantage


As I read through a post by ASQ’s MD Laurel Nelson-Rowe two things struck me like lightening. Firstly, for Coke, their business still is about delivering a good quality product. Everywhere. How much more simple can anything get. Second was the title of their quality head. Carletta Ooton is Chief Quality and Product Integrity Officer. Wow! Product Integrity.
Coke is one of my favorite companies. Not that I love their product. I deeply respect them for lasting this long, profitably. They must be doing many things right. I was surprised when they did not make the Built to Last and Good to Great lists from Jim Collins. Coke and Citibank, to me exemplify an old-school charm that endures forever. Citibank did lose its way a bit but is getting back on track. Coke, meanwhile, has been a pillar.

For insights into how Coke manages to remain a pillar please do watch a video series at http://asq.org/blog/2011/11/coca-colas-quality-culture/

How is Coke so enduring? I don’t really know but have some views.

Finish reading Tiwari article >>> 

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